I’ve moved my blog

April 18, 2011

Lately, I’ve been doing a lot of thinking. I’ve been going back and forth, looking at pros and cons trying to get the big picture. And after a while I made the decision to merge my blog with my portfolio. Therefor it is now located over at my other domain www.danieleek.com/blog . I’m not sure if I’m gonna close Encina or not, or for how long I’ll keep it online, but there won’t be any blog posts here from now on. I’m really sorry for any inconvenience and I hope to see you over at my “new” domain!


My Evil Dead on Posterwhore

April 8, 2011

My Evil Dead poster over at Posterwhore
The best days always (?) begins with some good news. This morning I got a nice email from Joshua telling me that my Evil Dead 30th Anniversary poster is featured on Posterwhore. Thanks, I appreciate it!

Monsters – another ruined movie poster

March 12, 2011

Since I was a little kid I’ve always been a huge movie fan. I used to have a big collection of VHS and loved walking along in the big movie stores looking at the covers, trying to find the coolest one. This was even before I started out as a designer (or knowing I would work as one). The best part of the day would be finding a special edition of my favorite movie or maybe the UK version (that used to have a different artwork than the Swedish one).

The ugly version of Monsters movie coverAbout a year ago, I first saw the teaser poster for the movie “Monsters” and was really curious of what kind of movie it was. The poster was a bit different and not the typical hollywood “lets-show-all-the-faces-of-the-cool-main-actors-so-we-sell-more” kind of poster but a very simple but strong one. And it got stuck in my head. Later on I saw the trailer for the movie and I was really appealed by the feeling and atmosphere. It didn’t feel like the normal monster movie. And since we have been drained by remakes and sequels it’s a refreshing sight to be able to see something new.

I’m not gonna go in and talk further about the movie other than I felt that the teaser for it felt right. It had the atmosphere and feeling of the movie all over it. And I find that very rare. So when I now had a peek on the swedish release of the DVD and Blu-ray, it was like ripping my designers heart right out of my chest. They went back to the more “classical” poster and showing another expectation of the movie that is (in my mind) totally wrong.

The teaser had it all and is executed so well! Then this new version shows up and is a perfect example of how to ruin great work. To summarize it – it sucks! And I refuse to buy the DVD now until I find a version that has the “real” artwork (shown here below).
The Great teaser for the movie Monsters (2010)
Beautiful. It’s not only a good artwork with nice handwritten type -it also speaks the language from the movie. The way posters and promotional material should be made.

The evolution of Starbucks identity

January 6, 2011

You probably heard about this more than once already (23 times perhaps!?) but Starbucks just presented their new logo. As a big coffee consumer (I’m a Swede and we drink a lot of coffee!) and a fan of minimalistic design, this new brand identity for Starbucks gives me a lot of joy! I’m not a huge fan of Starbucks as a company or their coffee for that matter, but they really understand how to evolve their brand. By removing a lot of unnecessary strokes, lines and details the new logo really comes to life.

“From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star”.
– Howard Schultz, CEO.

Still, I’m not a fan of the brand itself but I’m a fan of the evolution of the brand. It’s simple and clean – just the way I like it!

Ideas late at night

December 28, 2010

It’s not unusual for me to go to bed dead tired late at night but still unable to sleep. I tend to think a lot when I’m trying to sleep, and this is the time when I most often come up with ideas and solutions for various projects. It’s a good thing I always keep a notebook close to my bed.

Last night was no different. After spending the evening doing some sketching on a logo for a new business, I didn’t feel things were progressing the way I wanted so I stopped and went to bed. While in bed, my head was still in work mode and ideas started popping up from out of nowhere, so I had no choice but to to turn on the lights and start drawing. And I’m glad I did! The scribbles I made look promising and I can’t wait to try develop them further later on today!

It’s nothing new, and I’m sure you heard it all before but it’s worth mentioning again. Always keep a pen and paper nearby, you never know when “that” great idea is going to stop by for a visit!

Less is more. Really!

December 26, 2010

The new year is getting close and I thought it was time to do some changes for my blog. After some evaluation I decided to change the structure a bit as well as make the design a bit lighter and brighter with bigger typography. There might be some minor bugs (probably with IE) so please be patient and if you experience something strange, don’t hesitate to contact me about it.

I hope you enjoy the new and fresh start of Encina Creative!

Back from Vietnam

October 28, 2010

I just got back from a great and inspiring trip in Vietnam. I got the chance to see some of the lovely Paradise as well as the dark depressing side from the War and its victims. Horrible – but I’m happy I got a chance to see it with my own eyes and experience it with my own eyes. The trip also gave me lots of energy and inspiration and I’m just getting back my mindset to create new creative goodies. Thank you Vietnam!

Up up and away

October 10, 2010

I know, it’s been quiet with my posts now for a while. No excuse but things have been busy! I’ve been caught up in different exciting projects and tried not to get too caught up and miss out on my social life, and that can from time to time be tricky.

Anyway, a couple of days ago I decided to find a free space and squeeze in my ideas on my new portfolio – so I started sketching and I came pretty far. The foundation is there, all I need to do now is to actually build it! When it’s done I’ll also show some new design I’ve been working on for the last couple of weeks.

Stay tuned for more! I will be posting some teasers of new and upcoming things in a near future.

Back to reality

August 10, 2010

After spending about a month in South East Asia, I’m now back to reality and ready for some creative work. The trip was great! I caught up with some old friends, made some new ones along the way and got really inspired by everything around me during my stay in Asia. So for everyone who wondered why my blog hasn’t been updated in a while – now you know!

Things to come

February 23, 2010

It’s been a very busy month. The goal has been to publish something inspiring (for me at least!) on a regular basis, and lately that hasn’t been the case. I’ve been renovating my kitchen and that took a lot more of my time than planned, but I’m pretty much finished now so I will be able to do some more “real” creative work.

I’ve also been working on the new album for a Swedish band called Solitude together with Christian Lindberg, and we are about to wrap things up. I’m very excited about this release and I can’t wait to show you guys the result!