A little teaser

January 23, 2011


I’ve got the opportunity to help a new company with their brand and identity from scratch. It’s very exciting and I’m having a very good and close relation with the client, who has approved me showing some process and progress of the project here on my blog.

This is just a teaser of some typography I’ve been working on, and I’m gonna continue to publish some rough sketches along with the moodboard, some trial and errors etc, until it’s finished and official. So stay tuned!

Big Mouth Project

January 22, 2011

Big Mouth Project
Jonathan Zawada is the man behind this lovely skull for Victorian Workcover Authority via Lifelonuge. As a fan of skulls this is a nice treat. I like the concept and the style of the illustration. Take a look at the whole project in Jonathan’s portfolio.

Hobo With a Shotgun is a real badass

January 15, 2011

Hobo with a shotgun
The movie, Hobo with a Shotgun, starring Rutger Hauer is hitting Sundance in a few weeks and the new poster looks fenomenal! It has this great 70′s feeling all over it and I can see this poster becoming a classic already. I would love to have a copy of this one hanging next to me at the office.

Waiting for forever teaser

January 11, 2011

Waiting for forever teaser posterI don’t react so often to movie posters anymore due to the fact that 98% of them all look the same, and are plain boring. They might be technical awesome, but still use the same face pose of the lead actors over and over again. But now and then “they” release a teaser that in my mind is so much better than the official poster.

In this case it’s the teaser for the upcoming flick “Waiting for forever” that I stumbled across . It’s simple, it has a nice illustrative style and you get a good sense of what kind of movie it is. In my eyes this kind of artwork is far more interesting than the majority of movie posters out there today.

The evolution of Starbucks identity

January 6, 2011


You probably heard about this more than once already (23 times perhaps!?) but Starbucks just presented their new logo. As a big coffee consumer (I’m a Swede and we drink a lot of coffee!) and a fan of minimalistic design, this new brand identity for Starbucks gives me a lot of joy! I’m not a huge fan of Starbucks as a company or their coffee for that matter, but they really understand how to evolve their brand. By removing a lot of unnecessary strokes, lines and details the new logo really comes to life.

“From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star”.
– Howard Schultz, CEO.

Still, I’m not a fan of the brand itself but I’m a fan of the evolution of the brand. It’s simple and clean – just the way I like it!

Nice packaging for Vino Fino

January 4, 2011


I just love this very simple and elegant design for Vino Fino by Belancio. Belancio also have some other great work in their portfolio worth checking out.

Happy 2011!

December 31, 2010

Have a Happy 2011!
I wish you all a Happy New Year and lots of creative work in 2011!

Ideas late at night

December 28, 2010

It’s not unusual for me to go to bed dead tired late at night but still unable to sleep. I tend to think a lot when I’m trying to sleep, and this is the time when I most often come up with ideas and solutions for various projects. It’s a good thing I always keep a notebook close to my bed.

Last night was no different. After spending the evening doing some sketching on a logo for a new business, I didn’t feel things were progressing the way I wanted so I stopped and went to bed. While in bed, my head was still in work mode and ideas started popping up from out of nowhere, so I had no choice but to to turn on the lights and start drawing. And I’m glad I did! The scribbles I made look promising and I can’t wait to try develop them further later on today!

It’s nothing new, and I’m sure you heard it all before but it’s worth mentioning again. Always keep a pen and paper nearby, you never know when “that” great idea is going to stop by for a visit!

Less is more. Really!

December 26, 2010

The new year is getting close and I thought it was time to do some changes for my blog. After some evaluation I decided to change the structure a bit as well as make the design a bit lighter and brighter with bigger typography. There might be some minor bugs (probably with IE) so please be patient and if you experience something strange, don’t hesitate to contact me about it.

I hope you enjoy the new and fresh start of Encina Creative!

Great typography by Tom Davie

December 16, 2010

As a typography lover these came to me as a early x-mas present! Truly great work by talented Tom Davie. The blackletter is a photographed 3-D two-tone blackletter paper sculpture overlaid with an original graphite line drawing.